You’ve designed a game-changing product. Now start a world-changing movement.
The blockchain-based future is almost here, but the major players of tomorrow have yet to be established — which means huge opportunities await those who are ready to seize this moment.
But before you can be recognized as a leader, it’s crucial that people know who you are and what benefits your project will bring.
Effective branding allows you to paint a vivid picture of your technology’s value, both to investors and the public at large.
— SERVICE OFFERINGS —
Clear messages spread further & faster.
Amidst all the noise, nothing matters more than having your voice heard.
As blockchain moves into the phase of mass adoption, the need to clearly communicate the ideas behind complex technical projects is skyrocketing.
Our team specializes in clarifying without simplifying. We work with clients hands on, digging deep to discover the what, how, and why behind each product. The result is a messaging strategy that allows you to communicate fluidly with non-technical investors & end users, while still speaking the language of savvy crypto enthusiasts.
— BRAND MESSAGING —
We create emotional connection that gets people inspired about the big vision of your project.
• Helping people understand why your product matters.
• Identifying the benefits & intrinsic value of the product, rather than listing the technological features.
• Clarifying the target market to reverse engineer messaging that resonates.
• Positioning your product in a distinctive way that is superior to competitors.
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Branding your product and the people behind it.
Your project's success hinges on public perception of your team.
There is an intricate relationship between the perceived viability of your project and the personal brands of your team members.
At Blockchain Branding, we consider both product and people to form a comprehensive presentation of your company’s value.
— PERSONAL BRANDING —
We build the online authority of founders & team members to increase certainty that the product will succeed.
• Auditing the existing online presence of each team member to assess effectiveness.
• Crafting a cohesive narrative about the origin of the company & how each team member has contributed to its strength.
• Adapting current bios & LinkedIn profiles to present the desired brand narrative.
• Assessing potential content & publicity opportunities for maximum exposure.
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